ANIMAL PLANET CELEBRATES THE REGAL TIGER WITH A MONTH LONG PROGRAMMING WITH ?EUR~WHERE TIGERS RULE?EUR(TM)

ANIMAL PLANET CELEBRATES THE REGAL TIGER WITH A MONTH LONG PROGRAMMING WITH 'WHERE TIGERS RULE'

New Delhi: India's leading wildlife channel, Animal Planet presents a special programming line-up WHERE TIGERS RULE showcasing one of the most fascinating and endangered creatures of the wild. Filmed in breathtaking landscapes located in India's magnificent forests, grasslands and protect reserves, including Madhya Pradesh's Bandhavgarh National Park, Rajasthan's Ranthambore National Park, and West Bengal's Sunderbans, WHERE TIGERS RULE provides an intimate look into the mysterious world of the tiger.

WHERE TIGERS RULE, the month long celebration of tigers will premiere from 1st March, 2012 every night at 9 pm. The special programming will enlighten viewers about tigers' behaviour, predatory skills, family life and issues related to illegal poaching. It will feature man-eating tigers from Sunderbans, the motherly love of a tigress in Bandhavgarh, a family of tigers in Ranthambore forest, amongst others. Adding momentum to the month long special programming, Animal Planet will feature leading Bollywood actor and tiger lover, John Abraham sharing his personal message with viewers to raise awareness on the plight of tigers.

Sharing details on Animal Planet's initiative, Rahul Johri senior vice president & general manager, Discovery Networks Asia-Pacific - South Asia said, "Animal Planet is India's foremost wildlife destination that offers immersive, engaging and high quality entertainment to viewers. Where Tigers Rule is a unique initiative that leverages Animal Planet's reach and popularity to create awareness and support the national cause of tiger conservation."

As an extension to this cause, Animal Planet has associated with Belinda Wright's Wildlife Protection Society of India (WPSI) that will help generate contribution from viewers. Joining hands with Animal Planet is Mike Pandey, eminent wildlife filmmaker and conservationist who has lent his voice to this campaign to increase awareness about tiger conservation in India.

Belinda Wright, Executive Director, Wildlife Protection Society of India (WPSI) further adds, "I am excited to be associated with Animal Planet and to reach out to its millions of viewers to generate awareness about the cause of tiger conservation. Collective action is urgently needed to fight against poaching and the illegal wildlife trade. If we lose our wild tigers it would be an inexcusable tragedy of immeasurable proportions. The time to act is now if we are to save the most charismatic mammal on this planet."

Mike Pandey, renowned wildlife filmmaker and conservationist, said, "Tiger is the ultimate symbol. For humans to survive it is important that the tigers and its jungles thrive."

For more information about this release, please contact:
Atul Malikram
9827092823

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